Globalization is good for business, with brands gaining cross-cultural recognition, often at the expense of the culture they’re infesting.
But this works for most large businesses because a homogenized culture means fewer misunderstandings, and so a more peaceful (than it could be) society, which is more conducive to making money.
So if it promotes peace, how much culture should we be willing to sacrifice to it? Obviously we’re not fully homogenized yet, if such a thing is ultimately attainable, and there’s still a lot of conflict around (and how much culture is being destroyed by it?), but we live in an increasingly global world where a degree of commonality is inevitable.
Just consider how much interaction we would have had with people in other countries only a century ago. And how difficult it would have been to communicate, not simply due to language.
Today’s technology offers a baseline communications culture which both helps and hinders peace, advancing and spreading faster than our cultural integration with each other. Communication is good, but the smaller world such easy communication offers means different cultures are interacting far more, and faster, than they would have a century ago, making conflicts based on cultural differences more common.
In such a global community, the erosion of individual cultures seems inevitable. Even if the culture is remembered, and preserved for future generations, everyday life in an increasingly global world will inevitably abandon some cultural elements.
It probably always has, though, so the nostalgia for lost culture could be due to the speed with which technology is forcing our culture to progress meaning that culture is now being discarded within living memory rather than being forgotten over generations. This doesn’t mean we should be blasé about its loss, since a uniformity of culture runs the risk of creating a sterile society whose evolution can become stunted.
But if clinging to disappearing culture creates divisions in an increasing closer global society, at what point does it become too costly to retain?